Needs cosmetics and updating
This proved especially true for oral care, hair care and skin care packaging, according to Euromonitor.With the pressure of having to produce innovative and catchy packaging while having to be cost-effective in an ever-increasing competitive market, Hong Kong and Chinese manufacturers managed to stand out by producing lighter and at times “one-off” materials.I see the need for beauty packs to be recyclable and where possible, constructed out of bio-sourced materials, all this without loss of the glamour that’s essential in a beauty pack.” This green wave is particularly a big driver in the Asian market.
Although this aspect falls under the responsibility of your distributors (according to Article 6 of the EU Cosmetics Regulation), it is important to make a reminder of the rules currently in application as the design and edition of labels and packaging is a costly exercise for cosmetic brand owners.
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The big growth can be found in Hong Kong and China particularly. Overall there is a global trend for companies to take greater care in packaging to increase sales.
Overall there are several trends to be noticed in the Asian packaging industry, most notably relating to applicators and sustainability.
We spoke to Andrew Streeter, packaging consultant with a specialization in the Asian market, who says: “Applicators will become critical as beauty products become more sophisticated and targeted application becomes a vital norm.
This is clear to Benjamin Punchard, Mintel’s Global Packaging Insights Director as well, who says, “There is a growing South Korean influence in cosmetics overall, which is making its way into premium.