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Considering all of this, perhaps it’s no surprise our study found that as many as 32% of Internet users are dating online.So, if one-in-three people out there are doing it, who is the typical online dater?Online dating provides users with the ideal place to meet people that have similar likes, dislikes and character traits to them.It improves the chances of a user actually liking the person they’re going to meet on a date (because they can search for people that meet certain criteria), and, if you believe the online dating services themselves, an increasing number of people are also now finding lasting and meaningful relationships online.These findings suggest that there is still a degree of cynicism around the success of online dating, with people being twice as likely to look for ‘fun’ online, than love (a partner).However, with so many people turning to online dating for such a variety of reasons, it’s clear that the activity is literally allowing people to carry their relationships around with them wherever they go. For example, men are much more likely than women to use online dating for sex (18% vs 5%), whereas men and women are equally as likely to be looking for new friends.Matching up to danger People tend to share their information even more willingly with matches and it doesn’t take long for online daters to be persuaded to part with personal information about themselves, such as their home address or phone number.
It’s all in the profile The profile is understandably a crucial part of online dating. It acts as a window, or a preview of a person, enticing others to reach out to them or find out more. For example, one-in-ten online dating users have shared their full home address publicly on their profile, have shared details about their work/ trade secrets, or personal details about their family in this way.Testament to this fact, when Pew Research Centre first questioned Americans about online dating in 2005, just 44% said the activity is a good way to meet people, and the majority thought it was a poor replacement for striking up relationships in the ‘real’ world.