Dating agency conversion rates
Average CPCs in the legal industry are almost , well above the general average, but they can get as high as -100 per click in some specialties.
Consumer services aren’t too far behind, with an average CPC of .40.
These are areas where consumers have a ton of choice and can be very picky.
To improve your Ad Words conversion rate, try: The average CPA on the search network is actually lower now than it was a couple of years ago. The average CPA in Ad Words across all industries is .96 for search and .51 for display.
The lowest cost per action across industries is Autos, coming in at just per action.
B2B, Real Estate, and Tech Companies, on the other hand, confront average CPA’s over 0.
Excluding brand keyword clicks, Shopping ads generated more than 82% of retailers’ Google search ad clicks in the quarter.
Notice that most industries have pretty inexpensive costs on the Google Display Network.
What’s a good click-through rate in Google Ad Words? This data is just a starting point, and your mileage may vary.
What about a good cost per click and a good cost per action? But we hope you find these benchmarks to be a useful way to set expectations and get a sense of where you stand.
New research from Merkle's Digital Marketing Report Q2 2018 shows benchmarks for paid and organic search and social media reach, click through and cost.
We've summarised the most important (and surprising) statistics below: The use of Google Shopping ads for ecommerce and online retailers is vital.
However, these are industries selling high-ticket items, so higher CPA’s are to be expected and are generally offset by a high value per customer.