The theory was developed by Howard Giles, a professor teaching communication at the University of California in 1971.The theory is an advancement of speech adjustment theory talking about psychological concepts on dynamics of speech.a large group of guests, the party version of Jollof is also cooked in cast iron pots over firewood, giving it a smokey flavor served at parties with fried plantains and moin moin (steamed bean pudding).These example sentences are selected automatically from various online news sources to reflect current usage of the word 'accommodate.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors.
The theory was known as Speech Accommodation Theory until it included non-verbal aspects of communication then it became popular as ‘Communication Accommodation’ Theory. The theory talks about, people wanting to portray their positive identity to others.
People talk differently using different words and gestures accordingly to the different group of people like old people, children, women, men, teens, rich, poor, powerful, weak, etc.
Communication Accommodation Theory describes the human tendency to adjust their communication according to situations and people involved.
For instance, Judy is a new employee in a beginner’s level in an organization.
At lunch, all the employees are talking about expensive luxury cars.These example sentences are selected automatically from various online news sources to reflect current usage of the word 'accommodating.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors.